John MacKay Writer

"A word after a word
after a word is power."

- Margaret Atwood

"I love the swirl and swing
of words as they tangle
with human emotions."

- James A. Michener

Power and emotion. The best writing has it – a vibrant energy that commands your attention and a warmth that touches the heart, if only a little. They’re the great intangibles and they’re what your communications need to soar above the rest.

I’ve helped more than a few entrepreneurs, marketers and CEOs define and shape their messages. Then I’ve crafted those messages into crisp, compelling copy or content that inspires consumers and motivates them to buy your product…try your service…support your campaign.

As one of the country’s top lifestyle public relations and marketing communications executives, I’ve worked with start-ups and great global brands, from fashion and home decor retailers to cosmetics, health, fitness and medical aesthetics companies…even motorcycles. And I’ve created powerful, evocative messaging, content, websites or marketing collateral for all of them.

Take a look at some recent work, then get in touch. Let’s talk about your business, explore your needs and develop some exciting solutions. We’ll get to the heart of the matter.


I built MacKay & Co. into one of the country’s top boutique public relations agencies. Great global brands like Tiffany & Co., Hermes, Kiehl’s, Cartier, Colorado Ski Country USA and Zara joined ambitious Canadians like Club Monaco, Birks, Live Clean, Reitmans and SpaMedica as MacKay & Co. clients.

Writing – press dossiers, marketing collateral, advertising copy, consumer e-blasts, websites, content of every kind – has always been at the core of my work. I love the great conversations about your company, your product…and finding the ‘magic’ in what you’re trying to achieve and the connecting points for consumers.

I’m an executive leadership coach and a psychotherapist by education and training – it’s part of the soup that helps me understand your goals and your customers.

One more thing: I’m a marketing writer with a journalist’s state of mind. I’ve been magazine editor, newspaper columnist, television commentator, speech writer. I’m curious, I’m interested, I dig a little deeper. And I’m a storyteller at heart.


Content creation
Marketing brochures and collateral
Blogs and blog posts
Web copywriting
Press releases
Consumer e-blasts and newsletters
Video and voiceover scripts
Brand positionings
New business proposals / RFP's
Brand advertising
Advertorial content
Customer loyalty content
Direct mail
Media kits
Profiles and bios
Internal messaging
Product packaging


416 485-5400