I built MacKay & Co. (2000 – 2017) into one of the country’s top boutique public relations and marketing communications agencies. Great global brands like Tiffany & Co., Kiehl’s, Cartier, Indian Motorcycle, Colorado Ski Country USA and Zara joined sparkling Canadians like Birks, Live Clean, Club Monaco and SpaMedica as MacKay & Co. clients.
Writing – websites, marketing collateral, advertising copy, press dossiers, consumer e-blasts, content of every kind – has always been at the core of my work. It starts with some great conversations about your company, your product…and finding the ‘magic’ in what you’re trying to do.
I’m an executive leadership coach and a psychotherapist by education and training – it’s part of the soup that helps me understand your goals and your customers.
One more thing: I’m a marketing writer with a journalist’s state of mind. I’ve been a magazine editor, newspaper columnist, television commentator, speech writer.